Pinterest doesn’t rely on any keyword targeting or interests, instead uses the product data in the data source to dynamically map relevant products to the users or pinners.

With Shopping Ads, businesses can automatically turn their product catalog into visual, actionable ads. To bridge the gap between advertisers and pinners, who are looking for new ideas and inspiration and making Pinterest more shoppable for pinners, Pinterest Shopping Ads make it easier for advertisers and brands to showcase the right products at the right time to potential buyers. With over 291 million monthly active users and an average surfing time of 34 minutes per user, Pinterest is now the top shopping platform for millennials and users with high purchasing power People love shopping on Pinterest, and there is no denying that Pinterest is turning from a social network into a profitable channel for businesses to directly connect with a highly engaging audience and convert them into customers.

As stated by Pinterest, 90% pinners make purchase decisions on the platform, and around 70% pinners use Pinterest to discover new products. In this article, we will discuss How to setup Pinterest Shopping Ad campaign for your next marketing campaign and scale your Pinterest advertising. Since 2010, Pinterest has grown more than a social media platform it’s more like a key marketing platform where users (Pinners) discover inspirations and ideas while advertisers and marketers showcase their brands and products.

Pinterest shopping ads